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How to Improve Conversion Rates
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How to Improve Conversion Rates

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Blue Whale Media Improve Conversion Rates

How to Improve Conversion Rates

As a digital marketing agency, Blue Whale Media understands that conversion rate is probably the biggest metric in the digital marketing world. Conversion rate is simply the percentage or ratio of people who performed a desired action. This can include buying a product, creating an account or signing up to a newsletter. The conversion rate is one of the factors you should be looking at when deciding how successful your marketing is going and whether it could be improved. Let’s delve into how you can improve your conversion rate!

Call to Action

A call to action is self-explanatory – it’s a call from you to your customer/visitor to take a specific action. To improve conversion rates, you should experiment with any calls to action on your website. This can be changing the colour of the button/text, changing the size, the position etc. For example, the website Optimizely managed to increase homepage conversion rates by 27% after changing their call to action text from “Get Started” to “Test It Out.”

Landing Pages

A landing page is the first page of your website a visitor lands on, such as your home page. The job of the landing page, in terms of conversion, is to be able to easily and clearly guide the user in their process of converting. To do this you should experiment with the layout, content, style and functionality. Too much content will make the process of converting seem too complicated or long for the user. The layout may confuse the user and make the process to converting more difficult and complicated, etc. There are many ways the landing page can be changed and manipulated to increase conversion rates.

Get the Right Visitors

Different visitors and audience will behave differently on your website. For example, organic visitors usually spend more time on websites, view more pages and have lower bounce rates compared to visitors that come from paid marketing campaigns. Similarly, returning visitors will browse your website differently compared to new visitors. It is important to design your marketing campaigns and calls to action around these different behaviours.

A/B Testing

A/B testing, also known as split testing, is a method of testing how effective one webpage is at converting customers compared to another page, both offering the same product/service. With A/B testing software you can direct 50% of incoming traffic to page A and the other 50% to page B. You can then monitor these pages and see which page is converting more customers.

Blue Whale Media

Here at Blue Whale Media we are professionals at e-commerce web design, and we know the ins-and-outs of converting visitors to customers. For a range of digital marketing and web design services call us on 01925 552050 or use the form below!

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Why Mobile Friendly Websites Are Important

Why Mobile Friendly Websites Are Important

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Blue Whale Media Mobile-Friendly Web Design

Why Mobile Friendly Websites Are Important

When designing a website, it is important to remember that there are plenty of different ways someone will view this website. There are different screen resolutions, different devices and different browsers which all affect how your website is displayed. Since 2015, there has been huge pressure on websites to be mobile friendly. In this blog, we’ll go through the different reasons why making sure your website is mobile friendly is important. If you need help to ensure your website is mobile-friendly, you can reach out to our professional web design company in Liverpool.

SEO

Mobile-compatibility is a huge factor for SEO since 2015 after two updates Google made to their indexing algorithm. The first update, dubbed “Mobilegeddon”, gave mobile-friendly websites priority in SERP rankings to users on a mobile device. The second update, “mobile-first indexing”, increased the importance of mobile-compatibility and Google would index the mobile version of your website first. Unlike the Mobilegeddon update, this update allowed websites to increase their desktop SERP ranking based on their mobile-compatibility. This means you can have a great website and a great SEO strategy, but if your mobile-friendly experience is lacking then you could see your SERP ranking drop compared to other websites – even if the searching user isn’t on a mobile device.

Internet Usage

Since July 2018, 53% of people used a mobile device to browse the internet and 43% used a desktop device, with tablets accounting for 4%. This means more people are using mobiles to browse the internet than desktops – and it’s been that way since 2016! So if you’re website isn’t mobile-friendly, you’re restricting your website from being correctly experienced by over half of internet users! This is even more important when considering Google statistics: 61% of users are unlikely to return to a mobile website they had trouble accessing and 40% visit a competitor’s website instead.

User Experience Impact

User Experience is one of the most important factors for a customer to convert or even stay on your website. A lack of a mobile-friendly website can discourage users from buying products, encourage them to leave the website and leave them with a bad impression, meaning they are less likely to re-visit your website. It also makes your business less professional since as far as the customer is concerned a website lacking a mobile-friendly experience is as bad as a broken website. Plus, there are plenty of statistics which show how important a mobile-friendly user experience can impact your customers. For instance:

  • 70% of all online mobile searches lead to a consumer taking action within an hour.
  • 57% of people wouldn’t recommend a business if it has less than adequate mobile websites.
  • 80% of consumers complete at least some of their shopping via a mobile phone every month.
  • 40% of people will search for an alternative website if the first result isn’t mobile optimised
  • 33% of all potential sales fail when a business’ website is not mobile friendly.

These are just some of the statistics available which show the importance of mobile-friendly user experiences!

Proven Benefits

It’s obvious with all the updates Google has made that they prioritise website with a mobile-friendly experience over websites without. To show the benefits of adapting to Google’s prioritisation’s, Moz conducted a case study to monitor the impacts developing a mobile-friendly experience had on a website. The case study showed that after implementing a responsive web design to improve mobile experience, the website ranking increased by. 77% and mobile conversion rate increased by 15%. This proves there are huge benefits to designing a mobile-friendly website, and could be the difference between converting a customer or leaving empty handed!

Blue Whale Media

Here at Blue Whale Media, all our websites are designed with a responsive design and focus on mobile optimisation to ensure your business reaps all the benefits of mobile-compatibility! For professional web design, digital marketing, videography services and more, call us on 01925 552050 or use the contact form!

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Using Animations to Improve User Experience
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Using Animations to Improve User Experience

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Blue Whale Media Website Animations

Using Animations to Improve User Experience

Motion graphics and animations are commonly used just to show off or because they look cool. However, in the business world, these animations can cause user experience to deteriorate which creates a knock-on affecting potentially affecting your revenue! At Blue Whale Media, we are experts at web design and we understand how animations – when used correctly – can improve user experience!

Loading Screens

Everyone hates the experience of seeing a loading screen. Animations are great to use for an interactive/animated loading screen which can keep users interested. Even though we’ve moved on from the days of being interested by loading indicators, animations can still be used to keep users interested even when on a loading page. Something as simple as a loading progress bar can achieve this – this shows the user that the page is actually loading and how fast it’s loading. Another example is called a “skeleton screen animation” This is when the page loads incrementally so at least some sort of content is visible to the user.

Animate Important Page Areas

As opposed to distracting users, animation can be used to highlight areas of the page where the user should focus on or interact with. There are two important factors for animations with this use: speed and position. Animations on the left will command more of the user’s attention than animations on the right. This is simply because we read left-to-right, so our attention is always automatically focused on objects on the left side. The speed is also a factor. Fast animations, especially animations in which the object changes position such as a box sliding onto a page, generally demand more attention from the user. For instance, an object quickly sliding onto the page will demand more of the user’s attention than an object slowly fading into the web-page – without changing position.

Navigation

This mainly revolves around one-page websites. If a user clicks a button to jump to a piece of content or section of a web-page they can easily get lost with the position, they have just jumped to. This can easily be solved with an animated scroll – both the page as well as any navigation system/bar that may be present on the website. For instance, instead of instantly jumping from one position to another position, the page should animatedly scroll to the desired position.

Call to Actions

Animations can be used to improve call to actions, such as a button you want a user to click on or keep their attention on. An easy example can be a shopping cart. When empty the shopping cart can simply be visible, but when it has products in the shopping cart can shake every few seconds and change colour etc. This will keep the shopping cart at the forefront of the user’s attention and remind them they need to checkout and complete their purchase.

Blue Whale Media

At Blue Whale Media we have our own in-house graphics team complete with a motion graphics and animation designer. For animations and graphics, amongst our other services, feel free to call us on 01925 552050 or use the form to contact us!

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How Colour Affects Marketing & Branding
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How Colour Affects Marketing & Branding

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Online Marketing

How Colour Affects Marketing & Branding

Years of psychological research and analysis shows that the use of colour can provoke specific emotions and feelings from people. Psychologically is always used in marketing and branding, even if you don’t realise it. Colour is the most obvious and used psychological feature of marketing and can be a huge advantage to your business when used right. In this blog we will discuss specific colours, how they are used in marketing/branding and examples of companies which use this colour for the discussed effect.

Yellow

Yellow plays both sides of the coin: it has both good and bad connotations. It is associated with happiness, warmth and friendliness. At the same time, it’s used for warning signs and it activates the anxiety centre of the brain. Despite this, the marketing world focuses on the positives of using yellow, specifically lighter shades of yellow and in a sparing manner. You can see this colour used in many company’s logos, such as Subway and BestBuy, but it will be used in a very minor role for their business websites.

Orange

Similar to yellow, orange is also used to project friendliness but also cheerfulness and excitement. It is also mainly visible on logos (branding) and used less on websites. For example, Amazon’s arrow is orange and it uses different shades of orange on their website for their clickable links, buttons and calls to action. This is used to highlight the friendliness of the brand as well as the excitement of finding and purchasing new products.

Red

Red is used to project a much higher degree of excitement as well as urgency and youthfulness. Think of Lego and Nintendo – two huge companies with young target audiences. Not only is the colour red simply eye-catching by itself, but the youthful aspect of the colour is used to specifically target the young audience of these companies. The user interface of the Nintendo website is completely red with white text, until you get to the store in which it changes to blue (for a reason.)

Blue

Blue projects trust, dependability and security – which is why almost any e-commerce website will use blue at least a little. As mentioned before, Nintendo’s website user interface was exclusively red, but when you reached the store this changed to a clear white background with all the buttons being blue. The most obvious example of this colour being used is the very website your own now – ours! Our marketing and web design is filled with blue – not only does it psychologically promote trustworthiness, it is also hugely convenient for our company name.

Green

Green is the most balanced colour – after all, it is right in the middle of the colour spectrum. It can represent a number of things, such as health, natural, environment or finance. Environmental use if the most obvious – the environment is green so a website/company about the environment will use green. An example of financial usage is banks. The Lloyds Bank website is almost exclusively green, with different shades. It also utilises (in a much minor way) some shades of blue to project the trust and security affect which is important for online banking and other financial activities.

Conclusion

So, to wrap up, all those big businesses didn’t select their website and branding colours based on which one they liked more – every detail is worked out to increase revenue and reach. So, the next time you think about a new logo or website design, remember that colour has so much more importance than “looking nice.” And if you are thinking about a new logo or website design, feel free to give us a call on 01925 552050!

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Improving Your Google AdWords Campaign
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Improving Your Google AdWords Campaign

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Google Adwords PPC Marketing

Improving Your Google AdWords Campaign

Google AdWords is a useful pay-per-click service for business to display targeted ads on the Google search engine results page. The ads are targeted based on user cookies and keywords inputted by the advertiser. The pay per click model means the service is free to start and you only pay when a user clicks your advert, which is great if you’re new to AdWords or digital marketing in general as you won’t have to commit a huge budget to reach your target audience. Google ads also display at the very top of the search results, higher than organic (normal, non-ad) results. Even with these advantages, it’s important that advertisers and marketers take everything into account to perfect their AdWords Campaign. Join Blue Whale Media as we outline everything you should know to increase the effectiveness of your AdWords campaign.

Keyword Research

As with any other part of digital marketing, keyword research is one of the top priorities to ensure you’re reaching as many people as possible, as well as the right people. You should create a list of keywords relating to your industry, business and services you offer. It’s also helpful to include an area, such as “IT Technicians Manchester” instead of just “IT Technicians.” Google AdWords comes with an integrated Keyword Planner, a tool which generates a list of similar keywords to the ones you input as well as data on how often people search for those keywords, how many competitors are using them etc.

Link Ads To Relevant Landing Pages

This may sound obvious but many people, especially small businesses or businesses inexperienced with digital marketing, tend to forget this. If you’re advertising a specific service, direct the user to that service webpage. They clicked the ad to find out more about that service, not to read your home page. Linking back to relevant pages also increases your Quality Score which determines your PPC cost and search engine ranking.

Exact Match Targeting

Exact Match targeting means your ads will only appear when a user searches for the exact keyword you’ve chosen. This may sound like a disadvantage or a limitation, but it is actually immensely helpful for small businesses who will struggle to compete with bigger businesses. Another tip for small businesses is to use long tail keywords – long and specific keywords as opposed to short and vague keywords. (E.g. “Web Design” to “Cheap web design Manchester”)

Location Targeting

Location targeting is another requirement for small businesses, or any business which only offers services to specific areas or countries. If you don’t use location targeting but only offer services for people in England, you could end up paying for clicks from people living in India – which obviously does not serve your interests. A targeted location can be an entire country, towns and cities or even a radius around a location.

Blue Whale Media

As an official Google AdWords partner, we are specialists in utilising PPC campaigns with AdWords. We use the latest analytical software and tools to ensure your tailored campaign is working for you, providing visible improvements and results for your business. Call the team on 01925 552050 or read our Pay Per Click marketing webpage to find out more!

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Importance of Social Media Marketing to Businesses
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Importance of Social Media Marketing to Businesses

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Blue Whale Media Social Media Marketing

Importance of Social Media Marketing to Businesses

Social media is probably the most popular thing right now, or at least one of the most popular things. In 2017 there were an estimated 2.46 billion users. That’s a lot of potential customers you can be targeting! According to Hubspot, 92% of marketers claimed social media marketing was important to their business, and 80% said their social media marketing increased traffic to their website. So, we know social media marketing has proven results for improving traffic and a huge majority of marketers consider it important to their business, but what makes it so important and beneficial?

Increased Brand Recognition 

You should take every opportunity to increase the visibility of your brand, especially if it’s free. Social media marketing finds you new customers and makes you more recognisable to existing customers. Someone on social media might be happily scrolling through their newsfeed and come across a post or ad by your business, or an existing customer may become more familiar with your brand after repeatedly seeing your presence on social media networks.

Improved Brand Loyalty

According to a report by Texas Tech University 53% of people who follow brands on social media are more loyal to those brands. Brand loyalty is important as it means customers are coming back to you and are choosing to do business with you over other companies. A factor of this brand loyalty from social media is personalisation. Make sure you don’t just use social media to promote yourself, engage with your customers too!

Increased Traffic

Without social media marketing your traffic is limited to either already pre-existing customers, word-of-mouth or people searching for keywords you rank well with. With social media you can spread through ads, people stumbling on your profile, people sharing/re-tweeting your posts etc. It’s important you include links back to your website all over social media to increase traffic. Increased traffic means more leads and more conversions, which leads to increased revenue!

Better Customer Experience

Social media is a great channel of communication between business and customers and should always be used with this in mind. Customer interaction adds to the personalisation effect of increasing brand loyalty, so this communication is vital and provides multiple benefits. Acknowledge compliments from customers and publicly deal with serious customer complaints with a personal tone.

Search Engine Rankings

Social media is great for SEO, specifically external linking. Search engines use linking as a way to determine how important your website/webpage is, and external-linking is more powerful than internal-linking. Simply posting a status linking back to your website, blog or service is great for SEO and will help you improve your search engine ranking, which in turn will increase traffic from people searching for your keywords!

Conclusion

Those are just some of the benefits of social media marketing which makes it so important to businesses. If we were to touch on every single benefit of using social media marketing I doubt this blog would ever end!

Blue Whale Media offers a great social media marketing campaign service which we tailor to suit your business needs. To find out more, check out the social media marketing service webpage or call the team on 01925 552050!

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How Graphic Design Can Improve Your Business
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How Graphic Design Can Improve Your Business

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Image for a blog

How Graphic Design Can Improve Your Business

Images and videos are the most effective methods of conveying a message to an audience. Graphic design is important to any business for its benefits to branding, marketing and overall professionalism. But exactly how can graphics improve your business?

Branding

The most common and visible use of graphic design for businesses is the business branding. A company logo should be used to make your business stand out from the crowd and convey a message at the same time. A customer will always associate your logo with your business, which is why it’s important to make sure the logo gives off the right message and is visually appealing.

Professionalism

Businesses have just a few seconds to impress potential customers. First impressions are important, whether it’s the logo, the website or an advert, this impression will stay with the customer. It doesn’t take a graphic expert to recognise whether an image was made by a professional or an amateur. Expertly crafted, high quality graphics gives off the professional vibe that customers are looking for when judging a company. Shoddy and ugly graphics will make your business look unprofessional and untrustworthy.

Credibility

Credibility goes hand in hand with professionalism. Well-made graphics shows competence and builds trust with potential customers. This is especially important if your company requests clients/customers to trust you with sensitive data and information, such as an e-commerce website. Low quality images, strange colour schemes etc. will all contribute to a bad impression and turn customers away.

Stand Out

These days there are plenty of templates and stock graphics that business’ can take advantage of and use for themselves. This is great – if you want to blend in with every other company. Custom graphics are fantastic and not only allows your business to stand out, but it gives you immense control over how the graphics are made, what message they convey etc.

Blue Whale Media

Here at Blue Whale Media we have an in-house graphic team who work hard to create the vision of your dreams. Whether it’s images, videos, branding or animations we do the lot! Call us on 01925 552050 today!

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What Makes a Website Interesting?
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What Makes a Website Interesting?

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What Makes a Website Interesting?

What Makes a Website Interesting?

When someone visits a website, they decide whether to stay or to leave within the first 5 seconds. This is why it is important that your website jumps out and hooks users as soon as they see the webpage. Here I will discuss the key parts of a website that should be utilised to hook people and keep them interested.

Content

Content should be original, readable and relevant. Simple mistakes such as misspellings or grammar mistakes will instantly create a bad impression on the user and will make yourself look unprofessional. Common mistakes such as failing to split content into different sections and paragraphs will also turn away users as it makes the content harder to read. Content should be split into paragraphs and different sections with the use of titles. It should also be short and sweet, getting right to the point.

Images

Images are great for a website. They give your website a good look and compliments your content. Images should be relevant to the content/webpage and placed in a friendly manner. No one wants to see a random image floating around a webpage. It is also important to ensure your images are of high quality. Remember, not everyone will be viewing your website will be using the same device. What looks good on your screen might look horrible on someone else’s screen.

Animations

Animations are fantastic. Whether it’s a massive animated image or simple animations when a user clicks a button, they are great, and users can appreciate the little details. It is important that the animations are made to a high quality with seamless transitions, so they are actually pleasant for the user to look at. However, we don’t want to go overboard with them. Too many animations can slow down your website, and impatient people will simply tune out no matter how interesting your website may be.

Call to Action

Calls to action are great, especially if for e-commerce websites. But like everything else, it’s important not to go overboard and have too many calls to action. Whether you want a user to sign up, buy a product or download something, the call to action needs to jump out at them and demand their attention. This can easily be done by making the call to action large, use different colour scheme to the rest of the website to make it stand out etc. But be careful, the call to action should grab their attention but not intrude and ruin their experience.

Responsive and Mobile Friendly

A website will get visitors using a wide range of different screen sizes, devices and software. That’s why it’s important the website is designed to be responsive and mobile friendly, so everyone can experience the website as intended. Google’s traffic in 2015 put mobile devices as over 50% of traffic. That’s a lot of mobile devices and shows just how important it is to make sure your website is responsive to mobile devices.

Blue Whale Media

Here at Blue Whale Media, all our websites are designed with these aspects in mind and more! Rest assured that if you trust us to design your website, you won’t be disappointed. You can see our full range of web design services here or give us a call on 01925 552050 and talk to the team today!

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SEO – What to Do and What to Avoid
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SEO – What to Do and What to Avoid

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Blue Whale Media SEO Tips

SEO – What to Do and What to Avoid

Search engine optimisation is a key aspect of any website. Needless to say, there is a good way and a bad way of doing SEO. We’ll discuss the two types of SEO, top methods of SEO and how they impact your search engine ranking, and what to avoid when it comes to SEO.

Black Hat SEO

Black hat SEO is the use of aggressive and exploitative SEO strategies. Black hat strategies focus on pleasing the search engine crawler and disregards the user. Black hat SEO strategies are usually against search engine guidelines and as a result a webpage or entire website can be banned from a search engine. Some of these strategies can be done accidentally and without malicious intent, such as keyword stuffing, while others are done on purpose by people who are looking for quick financial return. These strategies include doorway pages, page-swapping and invisible text.

White Hat SEO

White hat SEO is the opposite of black hat. It’s the use of legal and ethical SEO strategies which remain in the guidelines of search engines. This is the type of SEO you want. Examples of white hat SEO strategies include easy navigation, descriptive and keyword-rich meta tags, fast loading times and mobile compatibility. As Yoast says: “just make an awesome website!” You can rank well in search engines just by creating a good website and avoiding black hat tricks. High-quality content, user experience, web security and accessibility should all be priorities when designing a website even without any SEO concerns. This way of thinking is called holistic SEO.

What to Avoid

  • Choosing The Wrong Keywords

A simple and very common mistake when it comes to SEO is choosing the wrong keywords. It is important to understand what a focus keyword is not what you use to define your product/content, but it is what your audience will be using to find your product/content. Therefore, choosing the right keywords can take a lot of research and consist more of simply describing your product/content.

  • Keyword Stuffing

The more you use your keywords in your content, the higher you’ll rank in search engines, right? This isn’t true in a lot of cases and is actually a black-hat strategy when done intentionally. Keyword stuffing is over-using your keywords in a way to increase your search engine ranking. If you go overboard, your content can be registered as spam, which will actually hurt your SEO instead of helping it.

  • Content Doesn’t Compliment Keywords

On the other hand of keyword stuffing, you should be careful not to have a disconnection between your chosen keywords and your content. As mentioned before, having your keywords mentioned in your content is great for SEO – as long as you don’t go overboard. It is important to get the balance right.

  • Content Quality

The quality of your content is important when search engines rank your website. If there is too little content your SEO will suffer. Duplicate/copied content will also have negative impacts on your SEO. This means content must be original and meaningful to score high with search engines.

  • Lack of Links

The importance of links to SEO cannot be stressed enough. The only way to get your website indexed by a search engine in the first place is through an external link. Search engine crawlers rank the importance of your webpages by how many times it is externally linked. The more external links, the importance, the higher the ranking. It is also important to ensure these links have quality. Avoid things such as “Click here! [link]” as this does not unlock the full SEO potential of the link. The anchor text can be used to signify to the reader and search engine crawlers what the link is about, which helps SEO. Internal linking should also be used as it helps search engine crawlers understand the structure of the website. Having a clean site structure, and allowing the crawler to understand this structure, is incredibly helpful for SEO. However, just like keywords, it is important you do not go overboard with internal linking.

  • Lack of Mobile Compatibility

As of 2015, over 50% of Google surfing was done on a mobile device. This is an incredibly high figure and has no doubt increased over the last three years. It is so important that Google has released two updates since 2015 focusing on improving their search engine rankings of mobile-friendly websites. Even if you have a separate website for mobiles, your desktop version will still be ranked by how mobile-compatible it is. It is also important to remember compatibility for other things, such as different browsers.

  • Not Using Social Media

Social media is such a huge part of external linking that it gets its own section on this list. Successful digital and social media marketing can prove invaluable to SEO. As your content is shared, that means external links are being created and boosting SEO and it’s not even being done by you! This makes search engine crawlers think of your content as more important as it is being shared so much across social media channels. It is a common mistake as not many people would associate social media with search engine optimisation.

What to Do

  • Choosing The Right Keywords

Choosing the right keywords can become a lot more complex than it sounds. Businesses can do a lot of research before finally choosing their keywords. Useful research can include researching competition and what types of keywords your audience use. Competition can be researched by simply Googling your keyword and see what type of results come on, how many results are found etc. To find out what keywords are used by your audience, you can use Google Ngram. With this, you can compare your keyword and a set of alternative keywords to see which ones are used the most. An example of a comparison can be “organic tea” and “natural tea”.

  • Content

When it comes to making content suitable for SEO, there are three main points: make sure your content is original, readable and findable. When you use your keywords in your content you should make sure they are easy to read, they are in different locations of the content and represent around 1-2% of your content. Remember not to go overboard with inserting your keywords into your content!

  • Use Links

Using links is great for SEO. Internal links make it easier for your readers to navigate your website for related content and allows search engine crawlers to map out your site navigation, which improves SEO. Using external links, such as sharing your content on social media, makes your content look more important to these crawlers. The more important they think it is, the higher it will rank in search engines.

  • Make Sure Your Website is Mobile Compatible

As mentioned earlier, search engines such as Google are starting to put a huge emphasis on mobile compatibility when displaying search results. Your website and webpages should be as compatible as possible for mobile users, even if you have a separate website for mobile users.

  • Use Schema Markup Code

Schema markup is code which can be added to the HTML of your webpage to allow search engines to display extra information in their result snippets. These are called “rich snippets” and allows you to stand out from the rest of the results and easily catch people’s attention. Rich snippets can be used to display extra information such as reviews, product cost etc. Schema markup is incredibly useful and great at grabbing people’s attention as their eyes scroll through the search engine results.

  • Use Yoast

Yoast is a fantastic SEO plugin for WordPress websites which is both free and premium. Yoast is used to manage focus keywords, set meta-descriptions, result titles and preview the result snippet. Yoast also offers a readability and keyword analysis of your content, suggests keywords, suggests internal links and has a redirect manager.

Blue Whale Media

Here at Blue Whale Media, we ensure your SEO is operating at its maximum potential, so your audience can quickly and easily find you! Whether it’s writing content which compliments the keywords, researching keywords or auditing your website, we cover all things SEO!

You can read more about our SEO services here and you can receive your FREE SEO audit here.

For all your SEO and other web design needs, don’t hesitate to give Blue Whale Media a call on 01925 552050!

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Social Media Marketing & You – What is Social Media Marketing?
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Social Media Marketing & You – What is Social Media Marketing?

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web design manchester

Social Media Marketing & You – What is Social Media Marketing?

We all know what social media is – think of the big websites like Facebook, Twitter and Instagram. Everyone uses social media, which makes it a very important and valuable marketing tool. Social Media Marketing is simply taking advantage of social media to advertise and raise awareness of your business. This can be simply creating a profile/page for your business on social media or directly advertising on social media websites.

What can SMM do for you?

  • Increase Brand Awareness

SMM is great for establishing and boosting your business’ brand image and awareness by being visible, reachable and vocal on social media.

  • Customer Engagement

SMM is perfect for reaching out to your customers in a friendly and familiar environment. Social media can be used to keep your customers up to date on the latest business news, as a method for complaints, etc. A high number of social media followers can also improve the trust and credibility of your business.

  • Reaching your target audience

Through social media features such as hashtags, it is easy for a business to reach out to their specific target audience.

  • Brand loyalty

It has been proven that business which utilizes social media enjoy higher brand loyalty than the business without social media.

  • Access to new customers

Simply using social media to show off your business, services and products can expose your business to new customers. Social media is a quick and easy way to show potential customers exactly what your business can do for them. This will also increase your website traffic.

  • Higher conversion rates

Similar to brand loyalty, business with active social media profiles also have higher rates of turning viewers into customers. This has been identified as an effect of humanization – the brand is seen as more “human” as it is interacting with customers on social media just like everyone else.

What can we do for you?

Now you know all about social media marketing, you might be asking yourself: “how can this fantastic web design agency help my business with social media marketing?” Well, ask no more! This is what our team can do for you:

  • Campaign creation

Our team will handle the creation and implementation of social media marketing campaigns across multiple platforms. Our campaigns are built on your visions as the foundation.

  • Campaign monitoring

Once the campaign has started, we keep a close eye on performance, making changes when necessary to ensure your business gets the most out the campaign

  • Brand image

Your brand image is in good hands with our team. We ensure your campaign puts out the message your brand wants to put out.

  • Reporting and analysis

Our team analyses the effectiveness of your campaign using the latest analytical software and report straight back to you. You will always be kept in the loop about how your campaign is performing with details and statistics.

  • Cross-channel

We expand our social media campaigns to take advantage of all the different platforms of social media. This ensures that your business’ voice can be heard everywhere and maximizes the impact of your campaign. Platforms we use include Twitter, Facebook, Instagram, YouTube and more.

If you would like to find out more about Social Media Marketing or our other marketing services you can visit our website or call us on 01925 552050.

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