How To Find The Right Web Design Company For Your Business Website

How To Find The Right Web Design Company For Your Business Website

How To Find The Right Web Design Company For Your Business Website

You know that the vast majority of people who are looking for a new hairdresser, plumber, pest control service, florist, or car mechanic will turn to the internet to find what they’re looking for. You also know that they’ll judge the book by its cover, so to speak — your potential customers become actual customers when your business website inspires trust and offers transparency.

That’s why you’ve already decided to hire a web design company for your business website.

You’re on the road to success! Your business has said “no, thank you” to the countless DIY website-building platforms that promise you a professional website but ultimately lead you down a very generic path. By choosing to engage a web design company to craft a beautiful and beautifully functional website for your business, you are investing in your own future.

The only question that remains, now, is how you go about finding the right web design company for your business website. Armed with this set of tips, that, too, will be a pleasure!

1. Craft a Vision for Your Business Website

Knowing what kind of business website you want the web design company you choose to build for you makes finding the right match much easier, so before you even explore your budget plan, sit down to determine your strategy. 

Many local businesses simply need a promotional website — a business website that lets future customers know who they are, what they do, and where they can be found. In this case, there is no need to unnecessarily complicate things, and a well-designed and excellently optimised eight-page brochure website will meet your needs. 

Some local businesses prefer to add ecommerce options to their websites, or may make it possible to book an appointment online, on the other hand, or they might be planning an informational blog to attract organic traffic. 

Likewise, you will want to consider your own design preferences and the feeling you aim to convey with your business website. 

By familiarizing yourself with your goals, you will be able to find the perfect web design company to make them come to life.

2. Consider Local Web Design Agencies

The internet is a global platform, but there is much to be gained by working with a local web design company in Birmingham. They don’t have to be next door, of course, but it certainly helps if the web design company you work with isn’t halfway across the world. 

This is true for several reasons:

  • Web design companies local to you will better understand your local community — and therewith, the customers you are trying to attract.
  • Working with a local web design company offers you the opportunity to sit down with a web designer in person. That allows you to get a feel for them, and it allows your web design team to get to know you and your business. The end result? A business website that is truly made with your company in mind.
  • When your web design company is providing SEO services, understanding your future customers makes a targeted strategy much more successful. 

3. Explore The Portfolios of the Web Design Companies You Are Looking At

When you engage a web design company for your local business, you want to see what they’ve done before, and for whom. The web design company’s own website is, of course, a crucial part of their portfolio — but it should never be the only one you look at. 

Reputable web design companies always showcase their website portfolio, because they can be proud of it and know that you will like it, too.

4. Don’t Forget to Read Client Testimonials and Look at Reviews

A web design company’s portfolio speaks for itself to a great extent, but if you want to know what it is really like to work with a web design team, it is also a good idea to have a look at the testimonials and reviews the company has received from previous clients. You can find reviews from a range of sources such as on the company’s website itself, or from more trusted sources such as TrustPilot or reviews on Google.

5. Take the Full Spectrum of Services the Web Design Company Offers Into Account

Are you about to launch a brand new business? You might need a logo designer and help with your branding strategy. You will probably need bespoke flyers and brochures, as well as stationary. Uniform and easily-recognisable branding helps to build customer loyalty, so if the web design company who designs your business website can be a part of your wider branding campaign because they also have a skilled graphic design team, you reap the rewards. 

By now, nearly everyone knows that Search Engine Optimisation is a crucial aspect the success of a web strategy, and a web design company that specialises in SEO can ensure that your website is as well-visited as it is stunning and functional. 

Choosing a single company for all these needs ensures a clean and coherent campaign.

6. Get in Touch with the Web Design Company You’re Considering

That initial contact will tell you a lot about the vibe of the web design company you’re considering. Since you’ll be working together closely, that’s no small thing! After you’ve explored multiple options, found a local web design company with an impressive portfolio, and you’re satisfied that they can build you the perfect business website, it’s time to feel them out a little further. 

Is the web designer you speak with welcoming, and happy to answer all of your questions? Do they seek to understand your core mission before they come up with design ideas? Do they take the time to learn what your individual goals and needs are? If so, you’ve found a winner!

7. Set Your Budget

It’s got to be done — and the sooner you plan a budget for your web design project, the more easily you will be able to explore web design companies that can work within your budget. The best web design companies understand that your website is an investment, and they are transparent about the different packages they offer from the get-go.