Client:

Optical Revolution

Category:

Social Ads

Date:

9th November 2022

AIM

When implementing a new ad campaign for our clients it is vital to have that important conversation to establish our client’s goals and desired outcome. For this campaign, it was a priority to broaden the reach of the company’s social media presence, promoting their online booking system for their services. 

Research

For this client, it was important to delve into the consumer’s behaviour and demographic to ensure we were hitting the right target market audience to ensure the best ROI. When creating our Social Media Ad campaign we like to go into the finer details to make sure the campaigns are on the best course to achieve optimum results. 

Campaign

After conducting detailed research into the competitors and the target market we are then able to create engaging and captivating graphics to really draw the attention of the consumer. We created a graphic that is not only relatable but recognisable to the target audience. The graphic will be appropriate for not only Facebook but, a multitude of different platforms. 

We then have our skilled writers complete the copyright for the advertisement. Delving into the potential of the ad to promote the services and promoting the online booking system on the website. We take our time to work closely with our clients to ensure we are achieving the best possible results for the campaign. We want the client to create enquiries for the client and we want to ensure that they are going directly to the places more conveniently to them. 

We then constantly monitor the progress of the ad to secure its success of the ad. We are able to adapt and make changes to the campaign according to any trends or hindrances that occur when the campaign is taking place. 

Outcome

The success of the Social Media Ad for our client means that they were able to enhance the running of the business as they were receiving more enquiries to their booking system which then leads to customer conversion. We focused on winning the right type of customers to ensure the highest ROI. The outcome of the campaign does not only help to acquire new customers but to retain the existing client base. Therefore enhancing their overall digital and online presence. 

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