Features Your eCommerce Website Must Have

The features your eCommerce website needs to have in order to succeed.

Features Your eCommerce Website Must Have To Succeed

Ecommerce business is growing faster than ever before. Within the industry, it is suggested that eCommerce sales will reach £6.7 trillion by the end of 2020. With so much to gain, eCommerce businesses can’t afford to lose sales due to poor website design. Our Chester-based website design team at Blue Whale Media has summed up the critical features that will help you to improve sales on your eCommerce website. Here’s what you need to know:

Streamlined Navigation

If you walked into a cluttered shop with no semblance of order, you’d probably leave. That is not a pleasant shopping experience, so on an eCommerce website with poor navigation is the equivalent of a messy shop. If your homepage isn’t well designed and fails to offer a clear path to help shoppers find what they are looking for, they will leave. Including a search bar is the key to shopping navigation tools; it allows visitors to immediately begin a targeted search for the item or service they’re looking for.

Live Chat

A live chat can act as a friendly, discreet employee of your website. Having a live chat on your website means that consumers are reassured that you have real people who are happy to help with queries. People don’t want to and don’t have the time to pick up the phone or wait for an email response, which is why they value instant feedback. It’s safe to say that your eCommerce may benefit from live chat support.

Strong Product Photography

Most people aren’t comfortable buying something they haven’t seen a picture of; consumers want to be sure that they are getting what they want in return. A lot of the time, this is where eCommerce websites struggle to compete with a real shopping experience. The best way to overcome this challenge is by incorporating high-quality photos within your website design. Also, try to avoid photo carousels that take a long time to load and restrict easy viewing.

Frequently Asked Questions (FAQs)

Every second your shoppers spend questioning or looking for an answer to a question erodes their confidence and chips away at their focus. An FAQ page is a great way to provide your shoppers with the answers they are looking for and keep their eye on the prize. Your FAQ page is also an opportunity to add a human element back into the shopping experience.

Mobile Website

The only thing more convenient than ordering products online is doing it with a mobile device. According to a global study, the number of mobile devices users worldwide will reach nearly three billion. This is why it is essential for any eCommerce website to be mobile-friendly. Adaptive design is key; the ability for any website to seamlessly switch between desktop and mobile seamlessly.

Ecommerce websites should provide customers with a smooth journey through simple, effective design and convenient features. You should ask yourself these questions when it comes to eCommerce stores: Does my website run properly? Does every page look exceptional?