Why is responsive web design so important?

Why is responsive web design so important?

Having a responsive web design is the new way to design a site that will be mobile-friendly. By designing your website this way it helps resolve a lot of the problems that occur when making your site mobile-friendly.

What is responsive design?

Responsive design is a website that was designed so that it automatically scales all of its contents to match the size of the screen it is being viewed on.

Why should you invest in responsive design?

The world we live in today is a multi-screen society. Therefore, having a responsive web design makes your life easier. The reason having a mobile-friendly site is so important nowadays is because the number of mobile viewers now outnumber desktop viewers. This is because the world is becoming more and more accessible for smartphones. Some benefits of having a responsive design are:

  • Cost effectiveness

You are only paying for one site, rather than paying for a mobile site and a non-mobile site.

  • Flexibility

If you want to change something, you only have to change it once and it will happen across your site no matter what screen you are viewing it on.

  • Improved user experience

The user will get a view that suits what screen they are using. This means that they don’t have to do any unnecessary zooming or scrolling. Viewers have said that if a site is not easy to view or what they what, they will leave the site.

  • Search engine optimization (SEO) gains

Google has admitted that it does boost websites that are mobile-friendly in its search engine results page (SERP’s). Therefore, the closer you are to the top, the more likely you are to get customers.

  • Ease of management

You can manage your own site without having to hire a designer to do every little thing for you.

Is responsive design overrated?

However, there are still some negatives to having a responsive design. These are:

  • Not every site looks great on every device

It can look better on some devices rather than others.

  • Different offers for different devices

As it is one site this can be difficult on responsive websites.

  • Resizing problems with advertisements or banner ads
  • It may be difficult for you to create a responsive website on your own that is unique and accurate to your branding

Now you have everything you need to know about responsive designs. I hope it helps you to understand what a responsive web design is and why it is important.