Using Abstract Shapes in Web Design

How to use abstract shapes and designs on a website.

Using Abstract Shapes in Web Design

Shapes can play a significant role in web design. Shapes come with an endless variety of characteristics, each delivering its own meaning and impact. They can help in navigating through a website, emphasising certain areas as well as framing components.

As a website design agency, Blue Whale Media’s designers have been experimenting with abstract shapes in web design.

This is because they help with organising content; they add an element of simplicity and leave room for discoverability.

Shapes in Web Design

Shapes aren’t just thrown into the website design. They are used to either move visitors’ eyes or simply spice up a flat design. The shapes you choose can move around the page, or they can stay in one place or even make them interactive. It’s time to get creative with these abstract shapes, the possibilities are endless, depending on the kinds of aesthetic you want for your page.

Types of Shapes

There are many types of shapes you could consider when working on new web design. Shapes are powerful web design elements that create distinction among web content. Shapes can help the eye adapt to the sequence and organisation of content. There are some meanings behind shapes that may or may not reflect the brand’s nature.

Abstract shapes

Abstract shapes are recognisable forms but are unreal, either stylised or simplified versions of the organic shapes. Abstract shapes provide literal interpretations of the web designer’s ideas.

Abstract shapes can communicate various ideas or emotions, depending on their basic form and details. Abstract shapes can be exceptionally interesting and unique as well as edgy, playful, mysterious, relaxing, or even purposely confusing.


Circles suggest movement, completeness, energy and infiniteness. Circles indicate movement and action; they’re often used to get browsers to move or allow users some entertainment on a loading page. Whether it’s a button to interact with, call-to-action, or timer, circles are difficult to pull off right. In web design, you can use circles sparingly to keep a website eye-catching.

Squares & Rectangles

They are the default shape for monitors, phone screen or a web-browsing device, square and rectangle-themed designs are quite basic and relatively easy to pull off.

Their standard usage in web design signifies equality, balance, and conformity. When you browse through any given web page, you may see plenty of squares: from the ads to the content, to the drop-down options. Web users are more likely to feel at ease because of how easy it is to fit rectangles shapes into one page.


Triangle shapes can have different messages depending on how it is drawn or positioned. Triangles imply motion as its shape directs the eyes towards the tip. On the other hand, triangles that point downwards are less balanced, but it can provide direction on a web page.

Businesses that use upright triangles in their logo want to establish themselves as a key authority figure in their industry while downward-pointing triangles establish innovation.

Many brands are embracing abstract shapes and styles. This trend offers endless possibilities for communicating different moods and allows you to use it effectively.

Our own web designers have begun to use abstract shapes more often and they can add an extra element of intrigue for users.