Main website trends and predictions for 2020

Main website trends and predictions for 2020

Each industry is linked to specific trends; this is especially true for marketing, graphic design and website design. From the very beginning of the “technological revolution,” you can track a lot of changes in the development of websites. Innovations expand opportunities with websites, which is why they influence audiences and what they want to see. At the same time, some popular styles just want to go away, but in 2020 the technical possibilities are endless. In this blog, our team of expert website designers in Wigan will predict the trends we’ll see for web design in 2020.

Adaptive design

A web page should be readable and visually appealing on any screen, which is why an adaptive website is a must-have requirement. With more and more people using mobile phones to access the web, there is bound to be more focus on the adaptability of websites on mobile phones. Text and media content may disappear from the screen when you change the size of a web page that has not been optimised for use on mobile phones.

Motion design

The pace of the 21st century has made people very impatient; this also applies to finding information on the internet. Users are in a state of ‘instant exposure’ if the required information is obtained in full on one web page. The implementation of ‘motion design’ is a way of presenting information that is much more efficient than text or pictures. The advantage of a gif over a video is that it’s faster loading; this is important when you’re working within the site. One key benefit is that they work in any browser or smartphone and transfer the most complex ideas easily.


Most users have no desire to stay for a long time on a web page, but most will spend two to five minutes to view a relevant video. Video content is the undisputed leader among web trends. Functionality videos that help your website visitors understand how your product works and how it will benefit them. The key is finding the right balance so that your written content is not competing with videos for the attention of your audience.

White space

The use of ‘white space’ is one of the principles of website design and can be an effective way to attract attention. Under the white space means there are areas in between design elements as well as the space inside some elements of the website. It is also essential to understand that contrary to the original name ‘white space’ should not be exactly white, it can be any colour, texture, or even a background image. Active web design refers to the spaces in between the elements that lead the user through the page, whereas passive web design is aimed at improving the aesthetic appearance of the page.


The development of technology has lead to the fact that high-quality web design by default involves the creation of more complex and dynamic elements. Today we can use a lot of integrated videos, animated scrolling and much more. User experience experts agree that interactivity contributes to the usability can make your website feel alive. The key is not to over-design the interactive elements; your website’s intervention should be to help the user experience and not make it more complicated.

Some trends will last for decades, while others are simply a flash in the pan, what matters is that you stay true to your brand and design. Try to choose trends that best align with your company values and that are useful for making your designs more effective and impactful.