Using Animations On Websites

How to properly use animations on your website

Using Animations On Websites

Animations are considered among the most complex parts of the graphic design for web pages. As a digital agency in Stockport, Blue Whale Media understands that animations are not only pieces of software but also technological expertise.

Today animation became ingrained in web design and seemed to be a great addition to many website elements. Although it is often time-intensive and sophisticated software, animations should be a part of your website design.

Why You Need an Animated Website

Animations can be used to guide web users around a website and give them the incentive to buy a product or service. Adding interactive elements and drawing users’ attention with the help of animation effects can help business websites improve their conversions and ROI.

Today, animations are created with the use of lightweight JavaScript and CSS coding that helps to add moving elements to a website.

Importance of Web Animations

Animations are an interaction that also helps to explain simple processes. Animations serve as navigation throughout websites and provide useful information for consumers. Our Web designers at Blue Whale Media use animations because they not only feel attracted to these animated designs but also value the innovation.

When implementing animations, you should carefully consider all of its pitfalls, too; animated elements can still hurt a website’s performance and user experience.


Hover animations are effective, especially when you have something to offer on your site. A sample of this technique is to have cards on your website — for example, to list your current services, hovering will trigger an animation. It is often small, for instance, the title text sliding out, resulting in identical slides replacing it.

Loading animation

You can distract users as your page loads by using animation. You can use the animation to influence the visitors’ perception of your product or service and the technology you use behind it

It makes sense that animation is exciting and engaging. Users can have fun watching while waiting, which also improves their experience on your site.

3D animations

3D animations provide more opportunities for designers to create realistic and complex visuals. Animations aim to create more profound and more sophisticated experiences for web users.

Like background videos and particles, interactive 3D animations serve as decorative elements of a website. Animations can react to critical clicks, mouse clicks, button clicks, and finger movements on mobile devices as well as other devices.

Image galleries

If you want to show multiple images on the same screen, you can add a slideshow or a carousel, demonstrating the same images. Not only can you save your site’s space, but you can also narrate a story. Using image slideshows and carousels, you can make users see more about your company and encourage them to use other site elements.

Animations are great for making a website design unforgettable. At Blue Whale Media, we use animations to show users where to click, improve conversions, and so much more. Website animation plays a key role for website designers to draw more users in. How will animations affect the user experience, will it improve the interaction with the website?